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Now showing items 20351-20360 of 20396
Pink predation- analyzing perception of pink tax among youth consumers in India
(Indian Institute of Management Ahmedabad, 2022)
Blue for men, pink for women, as the cliché goes. Social norms permeate our lives. Not only do they dictate what colours are representative of which gender, but they also insinuate how the prices of the same or similar ...
Artificial intelligence for automated journalism: a systematic literature review
(Indian Institute of Management Ahmedabad, 2022)
In today's world, technology has influenced every aspect of human life. Latest technologies like Artificial Intelligence, big data, Augmented reality, and cloud has completely transformed many industries. The media and ...
Designing a web-based knowledge management system for consulting firms By: T, Muralimadhan
(Indian Institute of Management Ahmedabad, 2022)
When Global consulting firms are considered, their knowledge is their product. So, it is crucial for these firms to have an effective knowledge management system. As a result, most consulting firms have created extremely ...
Assessing market validation & launching a prototype of Garden Suvidha
(Indian Institute of Management Ahmedabad, 2022)
Extensive focus on design and R&D, Evolving the product portfolio catering to the needs of the market, Rapid integration of technology to provide smart solutions, Customizable products according to the customers' needs
The road ahead for social commerce in India
(Indian Institute of Management Ahmedabad, 2022)
More than half of the world’s population is connected to social media platforms such as Facebook,
Instagram, or Twitter, among others. The numbers are anticipated to grow gradually as the least developed digital markets ...
Perception of government teachers on digital tools and edtech platforms
(Indian Institute of Management Ahmedabad, 2022)
In the 21st century, technology has entered every aspect of human lives, namely health, infrastructure, food production, education, etc. Technological interventions made our lives easier and better. Education is one area ...
Luxury x premium
(Indian Institute of Management Ahmedabad, 2022)
Over the years, premium brands such as Adidas & Nike have donned the agenda of collaboration with icons and sports stars who bring their own brand value into the products. Such products are often celebrated amongst brand ...
Analysis of brand ~ anti-advertising fit
(Indian Institute of Management Ahmedabad, 2022)
An average modern consumer is exposed to more than 5000 ads on daily basis. In a quest to making impressions & securing consumer attraction, over the years, brands have been exploring multiple channels to reach end users. ...
Identification of economic activity indicators
(Indian Institute of Management Ahmedabad, 2022)
Traditional economic indicators like PMI, etc must be supplemented with the leading economic indicators that are more in sync with the present conditions and trends to guide the policy decisions pro-actively and with ...
Identifying loopholes and assessing the efficacy of the RTE law
(Indian Institute of Management Ahmedabad, 2022)
The Right to Education Act, 2009, was a landmark bill that guaranteed the right to free and compulsory education to every child aged between 6 and 14 years within the country. Section 12(1)(c) of this Act stipulates that ...