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Now showing items 20381-20390 of 20396
Conversational marketing in LimeChat
(Indian Institute of Management Ahmedabad, 2022)
In 2021, the revenue generated from the sales of platforms, installation, development, support, and maintenance of chatbots was $3.8bn with the retail segment holding the highest share of 27%. By 2027, the market is expected ...
Privacy in the age of Metaverse
(Indian Institute of Management Ahmedabad, 2022)
The current iteration of the internet enables us to communicate with people and view content from around the world. It is more two-dimensional and unidirectional in nature with the exception of messaging and video conferencing. ...
People issues in startups – founders’ perspective
(Indian Institute of Management Ahmedabad, 2022)
The last decade has seen a significant growth in startups globally, driven by a combination of factors such as technological advancements, access to funding, and a growing entrepreneurial culture. The rapid advancement of ...
Managing high performing bullies at workplace
(Indian Institute of Management Ahmedabad, 2022)
Workplace bullying is any repeated, intentional behaviour directed at an employee that is intended to intimidate, degrade, offend, or undermine their performance. It can take many forms, including physical abuse, verbal ...
To understand female intimate care market and gauge the level of awareness to suggest GTM
(Indian Institute of Management Ahmedabad, 2022)
The report is to understand the female intimate hygiene market and gauge the current gaps in awareness regarding such products. The motivation behind this is the failure of recent products in the industry and increasing ...
Understanding the variation in engagement levels in cause based marketing campaigns with respect to different type of advertisements
(Indian Institute of Management Ahmedabad, 2022)
In today’s competitive market, it is becoming increasingly important for the firms to devise new ways of marketing to capture the attention of the customers and further the objectives of the company. However, creation of ...
Developing a strategy for fundraising for an emerging venture capital fund
(Indian Institute of Management Ahmedabad, 2022)
Venture Capital is a form of private equity investing that is provided to early-stage companies and small business that exhibit long term growth potential in the form of patient financial capital, technical or managerial ...
Triangulation of carbon cap and trade system for steel industry in India
(Indian Institute of Management Ahmedabad, 2022)
Climate change is not a challenge of tomorrow anymore, it is imperative for today. India has been taking initiatives for a decade now to bring down the emissions and achieve targets that can keep the country in line with ...
Use of AI and image analysis in medicare
(Indian Institute of Management Ahmedabad, 2022)
With the advent of new technologies and advancement of AI and ML, a numerous opportunities arise to utilize these in medial industry for the well-being of humans. The government of India, in the recent years proposed schemes ...
NFTs in marketing strategy from the lens of customers
(Indian Institute of Management Ahmedabad, 2022)
Non-Fungible Tokens (NFTs) are digital assets that use blockchain technology to verify their authenticity
and ownership. Each NFT is unique and can represent any type of digital asset, including artwork, music,
video, ...