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New product introduction strategy in consumer products category in India
(2010-03-26)
The objective of this study is to obtain an insight into the nature of new product introduction strategies of Indian nature of new product introduction strategies of Indian organizations. Data on 237 product/brand launches ...
Marketing Management: A South Asian Perspective
(Pearson Education, 2010-06-08)
Some Thoughts on Marketing to EC
(2010-07-01)
Innovative Marketing Strategies -- Back to Basics
(2010-07-14)
Vision for Survival
(2010-07-14)
Good, Brand and Ugly
(Economic Times, 2017-01-10)
Splendor Decorative Laminates India Ltd.: Evaluating Market Research Proposals and Selecting Market Research Agency
(2010-08-11)
The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization ...