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Scorpio from Mahindra: Responding to Market Changes
(2010-08-31)
Scorpio from Mahindra: Brand Positioning Decision
(2010-08-31)
Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), was planning to launch their new sports utility vehicle as a strategic response ...
Scorpio from Mahindra: Developing Brand
(2010-08-31)
Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle “Scorpio” in August 2002. In the ...
Dainik Jagran (A): Towards a New Direction
(2010-09-01)
Dainik Jagran has been in the newspaper business since 1942. It was successfully established as a leading Hindi newspaper in India. In Uttar Pradesh, one in every two readers read Dainik Jagran. It is enjoying 3rd position ...
Hidesign: Brand by Design
(2010-09-02)
Hidesign® is perhaps the only brand from India in the fashion leather accessory category to adorn the shelves of prestigious departmental stores in some of the big cities of the world. The reputation of the brand in some ...
The Unstoppable Journey: Transformation of Apollo Tyres Ltd.
(2010-09-13)
Apollo Tyres Limited was started in 1974 by an entrepreneur, Ranauq Singh, plagued with poor quality and labour problems at its mother plant in Kerala, the business did not take off well. His son, Onkar Kanwar introduced ...
How Successful are you in Your New Brand Launches?
(2010-11-23)
Getit: Managing the Salesforce in Changing Times
(Indian Institute of Management, Ahmedabad, 2014)
The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who ...
Does salesperson’s customer orientation create value in B2B relationships? empirical evidence from India
(2011-05-04)
Although value creation in business relationships has taken an important position in the literature, yet scant
attention has been paid to the precise nature of creation or destruction of value in b2b customer-oriented
selling. ...
Determinants of B2B salesperson’s performance: a review and synthesis of literature
(2010-01-15)
Review articles on B2B salespersons’ performance in the recent past have been limited. This paper seeks to provide a review, focusing on
the conceptualizations of the salespersons’ performance construct, and its determinants, ...