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Now showing items 41-50 of 73
Tangy: Launching a Non-Vegetarian Snack Food
(2011-05-09)
Unnati Stores- Punjab
(2011-05-09)
Saath - A Social Enterprise
(2011-05-09)
Path to Purchase
(2011-05-09)
• What is the consumer’s path to purchase while shopping in the case of high level of marketing spends and evolving store formats?
• Do the AIDA or such models or purchase funnel still work?
• What are the implications ...
Managing Retailing
(2012-09-06)
" Choice of Channel Parner : In Class Excersise."
(2012-09-11)
"Unnati - Store - Punjab." (Teaching Note)
(2012-09-13)
" Idea Cellular Limited : At the Cross Roads."
(2012-09-12)
Godfather Beer
(Indian Institute of Management, Ahmedabad, 2013)