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Now showing items 51-60 of 73
Case of Branding: North Avenue
(Indian Institute of Management, Ahmedabad, 2013)
Branding and selecting a proper brand name is one of the major tasks after business plan and retail concept is ready. The case discusses North Avenue’s brand name selection process for its proposed retail electronics chain. ...
To Sell Now or Never
(Indian Institute of Management, Ahmedabad, 2013)
Marketing
(Oxford University Press, 2013-01-01)
Customer dependence and customer loyalty in traditional and modern format stores
(Emerald Group Publishing Ltd., 2017)
Purpose: The purpose of this paper is to examine the relationship between customer loyalty and customer dependence in the context of modern format and traditional format stores. In the process, the role of switching cost ...
Infibeam Internet Retailing
(Ivey Publishing, 2013)
Turning Around the Business as Well Creating Sustainability
(Bharat Coking Coal Ltd., 2013)
" Choice of Channel Parner : In Class Excersise."
(2012-09-11)