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Now showing items 101-110 of 161
State of marketing analytics in India: prospects and potential challenges
(Indian Institute of Management Ahmedabad, 2014)
The paper provides an overview of the state of the Marketing Analytics practice in India today, its contribution and its possible challenges for future growth. A diverse set of practitioners from multiple sectors of ...
Moving to opportunity or isolation? network effects of a slum relocation program in India
(Indian Institute of Management Ahmedabad, 2014)
A housing lottery in a large Indian city provided 110 out of 497 participants the opportunity to move out of a slum and into improved housing on the city's periphery. Fourteen years after housing assignment, relative to ...
The legal structure and framework of luxury goods market in India: competitive or restrictive growth?
(Indian Institute of Management Ahmedabad, 2015)
It has been evident from our long human history that luxury has been present in one or other form of consumption practices and that the luxury goods have existed for ages, dating back to Roman times, where luxuries such ...
Financial literacy among working young in urban India
(2013-11-26)
The paper reports investigation of a study on the influence of various socio-demographic factors on
different dimensions of financial literacy among the working young in urban India. While the influence of
several factors ...
Critique of recent revisions with base year change for estimation of state income in India
(Journal of Indian School of Political Economy, 2017)
In the present paper, we have critiqued recent revisions made in the estimation of state income in India consequent upon the change in the base year of the National Accounts from 2004-05 to the new base of 2011-12. We have ...
From well-heeled to tip-toed, shoe-shine to shoe-lace: monopolistic competition and product differentiation in men’s footwear
(International Review of Business and Economics, 2017)
For many decades, the only branded footwear Indians knew was Bata. After years of economic liberalization; however, one finds many local, national, and international firms jostling for customer attention by producing various ...
Damages in a consumer sale contract: reviewing the consumer protection bill, 2015
(National Law School of India University, 2016)
Access to higher education in India: an exploration of its antecedents
(2013-11-26)
Deficits in participation of marginalized groups in Higher Education (HE) have attracted
significant policy and research attention. Recent studies have explored the role of socioreligious
affiliation and other factors ...
Consumers' need for uniqueness: a cross-cultural validation
(Indian Institute of Management Ahmedabad, 2014)
We conduct a cross-cultural validation of the Consumers’ Need for Uniqueness (CNFU) scale. Using confirmatory factor analysis, the cross-cultural reliability and validity of the CNFU scale developed by Tian, Bearden and ...
How effective are disability sensitization workshops?
(Emerald, 2018)
Purpose–Organizations are increasingly investing in disability-specific sensitization workshops. Yet, there is limited understanding about their hoped outcomes, that is, increased knowledge about disability-relatedissues ...