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Advertising claims, expectation fulfilment and product evaluation
(2010-07-27)
Consumerism movements like 'Truth in Advertising' have prompted formulation of legal and other public policy measures to regulate deceptive advertising. While a great deal of effort has gone into evolving mechanisms to ...
Creative approaches in advertising in India in the early nineties what criteria
(2010-03-25)
The paper developed while exploring the anomaly that the best adjusted creatives are not necessarily the best performers, despite uniformity in other marketing inputs. It examines (1) current trends in creative approaches, ...
A survey of advertising themes in 1970's
(2010-03-14)
Advertising is a reflection of the total environment of the society; hence advertisers are expected to respond to the changing needs and expectations of their potential audience. To find out the changing trend of themes, ...
Divya Bhaskar
(2010-09-03)
Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely ...
Advertising and Sales Promotion Management (2014-15) (End-Term)
(Indian Institute of Management, Ahmedabad, 2014)
Corporate image advertising
(2010-03-13)
While describing how a favourable corporate image shared by different types of public like investors, merchants, dealers, administrators, political leaders, customers, business associates and company executives can provide ...
Let's Put a Smile on that Face: A Study on the Embeddedness of Humorous Advertisements
(2016)
The phenomenon of embeddedness has implications in the field of advertising, as the context in which ads are shown is one of the salient factors influencing their evaluation. The affect transfer hypothesis and 'mood as ...
Visuals in advertising
(2010-03-14)
Illustrations, generally composed of subjects, objects, symbols, letters and their combinations, have great value of providing detailed information not easily amenable to written descriptions. While commenting on the ...
Expert Advertising Agency
(2010-07-27)
Expert Advertising Agency was a medium sized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert ...