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Now showing items 1431-1440 of 1543
Data-driven study: impact of COVID-19 on airbnb
(Indian Institute of Management Ahmedabad, 2021-09-07)
Airbnb, the world’s largest platform that facilitates P2P accommodation had disrupted the
renting economy over the past few years by its business model of sharing economy in various
parts of the world. However, the ...
Understanding the Indian Fintech sector: the story so far and what lies ahead
(Indian Institute of Management Ahmedabad, 2021-09-07)
The Indian FinTech sector has grown rapidly in recent years, with the sector’s valuation now estimated at $50-60 billion. With a large untapped potential, an enabling regulatory environment, a thriving investment ecosystem, ...
Impact of influencers on customer purchasing behaviours and its effectiveness
(Indian Institute of Management Ahmedabad, 2021-09-07)
Influencer marketing is growing as one of the major marketing techniques—influencers with a social following base act as opinion leaders. The expertise and trustworthiness of influencers make influencer marketing effective. ...
Developing and implementing a marketing strategy and sales channels for artisans alliance of Jawaja
(Indian Institute of Management Ahmedabad, 2021-09-07)
Jawaja leatherwork has been the artistic heritage of the Regar community of Rajasthan. This craft indulges in the tanning of hides and making durable and artistic leather products like shoes, saddles, and harnesses. From ...
Indian consumers’ perception of gendered products and its influence on purchase decisions
(Indian Institute of Management Ahmedabad, 2021-09-07)
There is ongoing uproar on mass media channels about such price differentials being unfair
towards women, as it penalizes them simply for being female. This problem worsens
considering the gender pay gap, as the average ...
Facebook: is reinvention the need of the hour?
(Indian Institute of Management Ahmedabad, 2021-09-07)
Mark Zuckerberg launched Facebook when he was studying at Harvard. 17 years after its launch, Facebook has become the world’s biggest social networking site with close to 2 Billion Daily Active Users and is regarded as one ...
Reverse annuity mortgages in India: market size and profitability analysis
(2021-09-07)
Owning a house is seen as a crucial status symbol by Indians, and a majority of them plan to
buy a house in their lifetimes[1]. Home ownership is seen both as a sentimental purchase and as
an investment vehicle, however ...
Assessment of the proposed "bad bank" (holding company) for the resolution of stressed banking assets
(Indian Institute of Management Ahmedabad, 2021-09-07)
Honourable Finance Minister Ms. Nirmala Sitharaman announced in the annual Budget speech that there will be an asset reconstruction and management bank, referred to as "Bad Bank" (holding company), set up to tackle the ...
Challenges in entrepreneurial journey
(Indian Institute of Management Ahmedabad, 2021-09-07)
Entrepreneur is an important word in the English dictionary, and it has many implied meanings. Most people associate the meaning of entrepreneur with a businessman. Is it the only meaning of entrepreneur? Let’s understand ...
Systematic study of wasteland allocations, conversions, land conflicts and their impact on key stakeholders
(Indian Institute of Management Ahmedabad, 2021-09-07)
Between 2008-09 and 2015-16, India converted more than 14,000 square kilometres of "wasteland" — mostly dense scrub, glacial areas, sands, or marshland — into productive use, and the government's target of restoring 26 ...