Search
Now showing items 2241-2242 of 2242
Social norms in marketing: will metaverse change the trends?
(Indian Institute of Management Ahmedabad, 2022)
Social norms are rules of behaviour that are considered acceptable in society. These may differ
across cultures and societies and have a significant impact on the behaviour of an individual.
Marketers incorporate these ...
Online dating apps: how to ‘swipe right’ with AI
(Indian Institute of Management Ahmedabad, 2022)
The Indian dating industry has seen significant growth in recent years, with the rise of online dating
platforms and mobile dating apps. India has a large population and a diverse mix of cultures, religions,
and languages, ...