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Now showing items 3091-3100 of 3101
Flexible working models and the metaverse
(Indian Institute of Management Ahmedabad, 2022)
Flexible working models of various types (flex time, part time, compressed work week, remote working) have been prevalent for niche use cases since a long time. However, it is only due to the COVID lockdown, which forced ...
Artificial Intelligence innovations for Indian vernacular languages
(Indian Institute of Management Ahmedabad, 2022)
India has the second highest Internet user base in the world. Google searching is found to be about 50% higher in non-metros compared to metros in the categories - lifestyle, fashion, beauty and even finance. Also, Indian ...
Social norms in marketing: will metaverse change the trends?
(Indian Institute of Management Ahmedabad, 2022)
Social norms are rules of behaviour that are considered acceptable in society. These may differ
across cultures and societies and have a significant impact on the behaviour of an individual.
Marketers incorporate these ...
Online dating apps: how to ‘swipe right’ with AI
(Indian Institute of Management Ahmedabad, 2022)
The Indian dating industry has seen significant growth in recent years, with the rise of online dating
platforms and mobile dating apps. India has a large population and a diverse mix of cultures, religions,
and languages, ...
Transitioning diets: a mixed methods study on factors affecting inclusion of millets in the urban population
(Springer, 2023-10-13)
The increasing health challenge in urban India has led to consumers to change their diet preferences by shifting away from staple cereals and making way for healthier foods such as nutri-cereals like millets and other ...
The distortion in the EU feed market due to import constraints on genetically modified soy
(Springer Open, 2023-11-23)
Feed importers in some EU member states face constraints on imports of genetically modified (GM) soy, a practice that may compromise the interests of EU livestock farmers. Using the cases of Sweden and Austria, we analyzed ...
Reducing market separation through e-commerce: cases of Bottom of the Pyramid (BoP) firms in India
(Taylor and Francis Online, 2023-11-29)
Market-based solutions for poverty alleviation at the Bottom of the Pyramid (BoP) have been discussed extensively in the literature. Most BoP producer firms are based out of remote locations and suffer from informational ...
RBI puts bank boards on notice
(Bennet & Coleman Co. Ltd., 2023-06-09)
Doing “Reputation” in the Indian Context: An Employee Perspective
(USC Annenberg Press, 2023-04-29)
Corporate reputation has been studied as an aggregate of stakeholder perceptions with
some emphasis on distinguishing among the perceptions of different stakeholder groups.
This study focuses on the perceptions of ...
‘Scandalous’ and ‘obscene’ trademark law: determining the scope of morality-based proscriptions in Indian law
(Sweet & Maxwell, 2023-12-20)
Morality-based restrictions on trademarks are prevalent in trademark legislations worldwide, existing in 163 out of 164 WTO member states. In 2019, the United States Supreme Court held that such restrictions fall afoul of ...