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Now showing items 21-22 of 22
A deep-dive analysis on the strategic advantage of using business models to select the most appropriate Go-To-Market (GTM) strategy for domestic inventory-led e-commerce firms.
(Indian Institute of Management Ahmedabad, 2023-08-09)
The Indian e-commerce market has grown significantly in recent years & it’s still in the sunrise sector. E-commerce start-ups have been incorporated in the recent past and Registered Companies Act, 2013, conducting the ...
Understanding the impact on customer engagement with ad sequences
(Indian Institute of Management Ahmedabad, 2022)
The project will focus on whether the placement of the ad does really matter for the marketers or if it is just the marketers accepting whatever slot based on the auctions. If the placement of the ad matters due to product ...