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Now showing items 321-330 of 349
Social media “stars” vs “the ordinary” me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness
(Emerald Insight, 2024-01-23)
Social media influencers have become constant companions of a large audience of young
consumers, but a crucial yet underexplored area of examination relates to the implications of exposure to
influencers for an individual’s ...
Transitioning diets: a mixed methods study on factors affecting inclusion of millets in the urban population
(Springer, 2023-10-13)
The increasing health challenge in urban India has led to consumers to change their diet preferences by shifting away from staple cereals and making way for healthier foods such as nutri-cereals like millets and other ...
“Real impact”: Challenges and opportunities in bridging the gap between research and practice – Making a difference in industry, policy, and society
(Elsevier, 2024-02-04)
Achieving impact from academic research is a challenging, complex, multifaceted, and interconnected topic with a number of competing priorities and key performance indicators driving the extent and reach of meaningful and ...
The Ethical, Societal, and Global Implications of Crowdsourcing Research
(Springer Link, 2024-01-24)
Online crowdsourcing platforms have rapidly become a popular source of data collection. Despite the various advantages these platforms offer, there are substantial concerns regarding not only data validity issues, but also ...
Can biofuels help achieve sustainable development goals in India? A systematic review
(Elsevier, 2024-03)
Biofuels are expected to play a pivotal role in developing economies' transition towards net-zero emissions. However, their promotion can cause multifaceted sustainability concerns. National biofuel policies often align ...
The distortion in the EU feed market due to import constraints on genetically modified soy
(Springer Open, 2023-11-23)
Feed importers in some EU member states face constraints on imports of genetically modified (GM) soy, a practice that may compromise the interests of EU livestock farmers. Using the cases of Sweden and Austria, we analyzed ...
Reducing market separation through e-commerce: cases of Bottom of the Pyramid (BoP) firms in India
(Taylor and Francis Online, 2023-11-29)
Market-based solutions for poverty alleviation at the Bottom of the Pyramid (BoP) have been discussed extensively in the literature. Most BoP producer firms are based out of remote locations and suffer from informational ...
Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector
(Emerald Insight, 2024-02-15)
Purpose
This research aims to investigate the relationship between employer branding and its antecedent organisational culture within the context of the private banking sector. The study also investigates the relationship ...
Supply base concentration and firm innovation performance: A contingency study of supply base breadth, depth, dispersion, and collaboration
(Elsevier, 2024-03-01)
To survive in the current business environment, a firm must embrace ‘innovation’ in its overall business strategies. While scholars have investigated drivers of firms’ innovation performance, the concentration of a firm’s ...
Digital Expressions of the Self(ie): The Social Life of Selfies in India
(Routledge India, 2024-02-06)
The book examines the social and cultural role of selfies in India. It looks at how the selfie, unlike the photograph, which was a gesture towards an external reality, remains intimately self-referential, yet reconfigures ...