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Now showing items 71-80 of 112
Analysing road - transport buyer behaviour and study of decision making process
(Indian Institute of Management, Ahmedabad, 1990)
Identifying the brand: lifestyle linkages in the men's personal care products market
(Indian Institute of Management, Ahmedabad, 1990)
Developing a srategy for selected export oriented units in the context of the unification of the European market in 1992G
(Indian Institute of Management Ahmedabad, 1990)
Decision support system for portfolio management
(Indian Institute of Management, Ahmedabad, 1990)
Reaching the rural poor: Experience of Public Distribution System in India
(Indian Institute of Management Ahmedabad, 1990-01-01)
This paper is based on the larger study on Public Distribution System done by the author under then Kellogg Fellowship Programme sponsored by the Michigan State University.
Techno - economic feasibility of a computer education company in West Bengal
(Indian Institute of Management, Ahmedabad, 1990)
Sex appeals in advertising
(Indian Institute of Management, Ahmedabad, 1990)
Role of communication in social marketing in India: a study of the communication strategy for the oral pill
(Indian Institute of Management, Ahmedabad, 1990)
Design of an MRP system for Erhardt and Leimer ( India ) Lmited
(Indian Institute of Management, Ahmedabad, 1990)
Formulation of a model for demand estimation of hybrid cotton, castor and bajra in Gujarat state
(Indian Institute of Management, Ahmedabad, 1990)