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Study of the compaign planning process in Indian and French advertising agencies
(1990)
The Main Objective if this research was to study and capture they campaign planning process as it occurs in advertising agencies. The study was carried out in the context of two countries, India and France. As part of the ...
25th Annual Convocation (1990)
(Indian Institute of Management Ahmedabad, 1990-03-24)
IIMA's 25th convocation was held on March 24, 1990. Shri Rustomji Homusji Mody, known to most as Shri Russi Mody, the Chairperson, and Managing Director, TISCO graced the event as the Chief Guest.