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Now showing items 51-60 of 99
Manufacturing excellence and global competitiveness: challenges and opportunities for Indian industries
(1994-07-14)
The macro-economic policy reforms are opening the flood-gates of global competitive forces for the Indian
economy. A strategy merely based on exports to combat the might of multinationals can prove to be dangerous, ...
Agricultural finance corporation, Zimbabwe
(1994-10-04)
The case by IM Pandey and S Ramnarayan
published in this issue throws up the
following issues for discussion. First, what
are the major changes in the environment of
AFC and what are the major elements of
AFC's strategy ...
Income and price elasticities in India's trade
(1994-10-04)
This article by G S Gupta and H Keshava
estimates the export and import functions
for India both at the aggregate (rest of the
world) as well as the important individual
country levels using annual time series data
for ...
Quantitative model of brand equity with application in decision making
(Indian Institute of Management Ahmedabad, 1994)
This independent project develops a compositional model of consumer based brand equity. The existing literature on the measurement of brand equity and various related dimensions of a brand like brand awareness, brand ...
Standardization versus adaptation of marketing mix variables in international marketing
(Indian Institute of Management Ahmedabad, 1994)
Stress audit - An HRD/OD intervention
(1994-10-04)
Defining stress audit as organisation's scientific peep into the mental-cum-physical health status of its
executives, the authors elucidate how it can be used as an organisational development technique. The
advantages ...
Brand relaunches
(Indian Institute of Management Ahmedabad, 1994)
Developing an Arbitrage pricing theory based model to study the effects of macroeconomic variables on Indian stock market
(Indian Institute of Management Ahmedabad, 1994)
FX markets in India: Regulatory changes and their impact on players
(Indian Institute of Management, Ahmedabad, 1994)
Quantitative model of brand equity with application in decision
(Indian Institute of Management Ahmedabad, 1994)