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Now showing items 51-60 of 82
Analysis of sources, extent and nature of pioneer brand advantege and strategies for pioneering brands and late entrants
(Indian Institute of Management Ahmedabad, 1997)
The competitiveness conundrum: Literature review and reflections
(Indian Institute of Management Ahmedabad, 1997-01-01)
The concept of competitiveness has been studied by researchers from a variety of perspectives using different methodologies. Though there is a large volume of literature on the subject, there seems to be a dearth of ...
Privatisation: theory practices and issues
(Indian Institute of Management Ahmedabad, 1997-03-01)
The paper discusses the various forms of privatisation, its rationale, practices in India and abroad, and the issues facing the privatisation programme. It concludes that while privatisation programme is not easy to design ...
Transactional Analysis and Brand Positioning
(Indian Institute of Management Ahmedabad, 1997)
Match industry in Tamilnadu: a comparative analysis on competitive advantages
(Indian Institute of Management, 1997)
Major financial institutions in India: a strategic and financial appraisal
(Indian Institute of Management, 1997)
Study of ERP systems
(Indian Institute of Management, Ahmedabad, 1997)
Differentiating products on irrelevant attributes and it's impact on consumer purchase decisions
(Indian Institute of Management, Ahmedabad, 1997)
Air India and the airlines industry: study of the international air lines industry for a turnaround strategy for air India
(Indian Institute of Management, Ahmedabad, 1997)
Financial restructuring of state electricity boards: a case study of GEB
(Indian Institute of Management, Ahmedabad, 1997)