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Now showing items 61-70 of 90
Study of P/E ratio as a tool of equity research in Indian Stock markets
(Indian Institute of Management Ahmedabad, 1999)
Strategic implications of building brand equity in FMCG industry
(Indian Institute of Management Ahmedabad, 1999-02-23)
The use of internet by firms in India
(Indian Institute of Management Ahmedabad, 1999-03-09)
International stock price spillovers and liberalisation
(Indian Institute of Management Ahmedabad, 1999)
The pricing of commodity futures contracts
(Indian Institute of Management Ahmedabad, 1999-01)
Internet as a strategic marketing communication tool:
(1999)
Abstract
Purpose of the study
1. To study the past experiences of companies, both international and domestic, in using Internet as a strategic marketing tool.
2. To gain insights into the advertising community’s ...
Internet commerce: payment systems and security issues
(Indian Institute of Management Ahmedabad, 1999)
Internet banking: a strategic perspective
(Indian Institute of Management Ahmedabad, 1999)