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Now showing items 71-80 of 90
Indian GOISecs market: liquidity and valuation of illiquid securities
(Indian Institute of Management Ahmedabad, 1999)
Use of psychoanalysis to effectively design: creative strategies in advertising
(Indian Institute of Management Ahmedabad, 1999-02-08)
Transactional Analysis has been proven to be an effective tool to understand Human Behavior. This study aims at using this tool to study creative strategies in advertising, and identify any patterns that might exist. Also, ...
ERP implementation - case studies of successes and failures
(Indian Institute of Management, Ahmedabad, 1999)
Critical analysis of the legal, accounting and tax aspects of securitization in India
(Indian Institute of Management, Ahmedabad, 1999)
Securitization is a process where a discrete pool of resources or rather financial assets are packaged and sold to various investors in the form of securities which are mainly serviced by the cash flows from the receivables. ...
Impact of wide area networks on Indian corporates
(Indian Institute of Management Ahmedabad, 1999)
Building competitive strategies for service organizations: a study of selected companies in Ahmedabad
(Indian Institute of Management Ahmedabad, 1999-03)
Research work aims to analyze the competitive environmental factors, strengths and weaknesses of the service firms and assess various strategies adopted by them for creating their competitive advantages. It attempts to ...
Marketing strategy for roundup on cotton in Gujarat
(Indian Institute of Management Ahmedabad, 1999-02)
Segmenting the herbal consumer market
(Indian Institute of Management Ahmedabad, 1999)
The consumer products market in India has shown signs of nearing maturity with growth rates falling below 10% per annul. However, a segment of this market, viz., those products which are marketed using a herbal tag ...
Performance and regional variations in Indian agriculture
(Productivity, Vol.39(4), Pp. 681-698, 1999-01)
The present paper reveals that there has been a marked acceleration in the overall growth of agricultural production in India during the 1980s as compared to the 1970s. Improvement in food grains production was mainly ...