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Now showing items 101-110 of 112
PR: an integral business tool
(Indian Institute of Management Ahmedabad, 2000)
Organizational decline and turnaround management: a contingency framework
(2000-10-15)
This study examines the reasons for organizational
decline and suggests context-specific
turnaround process. The decline is
primarily an outcome of inaction of managers
and inappropriate actions of managers
in response ...
Dynamic effects of peanut butter brand advertising
(2000-10-15)
Using error correction approach and nonlinear three-stage-least-squares, long run and short run effects of aggregate brand advertising on the US demand for peanut butter are estimated. Results indicate that demand for ...
Privatisation: Issues and evidence
(Indian Institute of Management Ahmedabad, 2000-09-01)
Even as India s privatisation programme gathers steam, there is a perception, reflected in the pronouncements of ministers as well as in writings in the popular press, that the benefits of privatisation can be taken as ...
Mutual fund ratings-issues and methodology
(Indian Institute of Management Ahmedabad, 2000-02)
Grassroots innovations for survival
(2000-10-15)
Although participation is much discussed, poor people rarely get the opportunity to develop their
own agenda and vision or set terms for the involvement of outsiders. The entire participatory
paradigm illustrates that ...
Effective retail promotion management: Use of point of sales information resources
(SAGE Publications Ltd, 2000)
The increasing availability of customers' transaction level data at the point of sale (POS) in electronic form in various stores in India is opening up important arenas in marketing analytics that can enhance business ...
Developing Organizational Leadership
(SAGE Publications Ltd, 2000)
In this review article, Sampat P Singh reviews two books on leadership title "Can Organizations Develop Leaders?" and "The Leaders' Shadow." He evaluates the progress made in defining, understanding, and developing leadership. ...
Lucas-TVS limited: A journey towards manufacturing excellence
(SAGE Publications Ltd, 2000)
The case featured in this issue of Vikalpa discusses the journey embarked on by the top management of Lucas-TVS Limited in 1985 to make their firm a world-class manufacturing organization. The company's oldest plant at ...
Building NGO-corporate partnership: An alternative perspective
(SAGE Publications Ltd, 2000)
In its Perspectives section, Vikalpa (Vol 25, No 2, April-June 2000) had published the views of Anil Bhatt on the theme "Building NGO-Corporate Partnership for Social Development.*" In this issue, V L Mote, while agreeing ...