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Evolution of advertisements in a dynamic environment: a case study of soft drinks
(Indian Institute of Management Ahmedabad, 2004)
The Product’s life cycle usually consists of five major steps or phases : Product development, Product introduction, Product growth, Product maturity and finally Product decline. The PLC shows projected or historical sales ...
Store choice in an evolving market
(2004-10-26)
The objective of this study is to identify, at a macro level, the drivers of store choice in various product categories, in the context of the evolving retail industry in India. The paper attempts to correlate the distinct ...
Indian agriculture: value addition challenge
(2004-07-21)
How managers can become business leaders
(2004-07-20)
White-backed vultures nesting at IIM Campus
(2004-07-21)
Who is tainted?
(2004-07-21)
Bank consolidation: misplaced priorities
(2004-10-26)