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Logic Modelling: A Note
(2010-08-18)
This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis ...
Britannia Khao World Cup Jao (B)
(2010-08-19)
Britannia Khao World Cup Jao (A)
(2010-08-19)
The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it’s overall marketing strategy, promotions planned by other companies ...
Oriental Home Products Limited: Sheen Detergent Paste: Developing Communication Strategy for a New Product
(2010-08-24)
This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication ...
Budget Marketing Inc.
(2010-08-24)
Dainik Jagran
(2010-08-24)
Dainik Jagran – Western Uttar Pradesh Assault
(2010-08-26)
The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such ...
Rexroth Bosch (I) Ltd.
(2010-08-27)
An Evening in Habibabad
(2010-08-27)
A group of colleagues went out for dinner at a restaurant, which was part of one of the top hotel chains. They were disappointed with their entire experience at this restaurant. The case provides details about the incident ...