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Mr Uday Sodhi in PGPX Speaker Series 2014-15
(Indian Institute of Management Ahmedabad, 2014-07-20)
PGPX Speaker Series 2014-15 by Mr Uday Sodhi (CEO, Headhonchos.com) on 20th July, 2014 at New Campus, IIM Ahmedabad
Private label brand choice dynamics: logit model involving demographic and psychographic variables
(South Asian Journal of Management, 2014)
Research on private label brands started with focus on explaining the choice of private label brands by simple demographics variables which later expanded into work on attitudinal and behavioral characteristics of customers. ...
Quo vadis, industrial relations disputes resolution...?
(Publishingindia.com, 2014)
Differences and disputes are intrinsic to employer-employee relationships thus necessitating fair disputes resolution mechanisms and processes. The increased demand for labor law reforms and the general trend underlying ...
Language abstraction in marketing communication: online reviews of product failure context
(Academy of Management, 2014)
Linguistic abstraction, an essential property of language, is present in all forms of marketing communication such as word of mouth, salesperson communication, advertisements, and consumer relations, just to name a few. ...
Poor management research in the India: time for collective responsibility
(Productivity, 2014)
The article acknowledges the fact that developing nations such as India may have challenges in allocating public funds for academic research, given that there are many primary requirements that need to be met for its ...
Employment in a globally integrating economy
(IUP Publications, 2014)
External Bullying at Work
(2014)