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Now showing items 61-70 of 141
Lance Armstrong and Livestrong foundation: rising again after the fall
(Ivey Publishing, 2014)
Lance Armstrong, a world-famous cyclist, was charged with using performance-enhancing drugs (i.e. “doping”). Armstrong had vehemently denied similar charges a few years earlier; however, this time there was substantial ...
Impact of customer dependency in buyer–seller relationship: a case of small retailers
(Indianjournals.com, 2014)
Small Retailers in Indian Retail industry are very prevalent and contributes a very large portion. Maintaining a relationship in such environment is very important. The relationship marketing research extensively covers ...
Shopping habits and decision making styles of mall customers
(Faculty of Management Studies, Banaras Hindu University, 2014)
Subaltern engagements with the State: informal workers in India and quests for a democratic politics of policy
(Editora Curt Nimuendaju, 2014)
Ordering effect of alphabets and numbers in alphanumeric brand names
(Association for Consumer Research, 2014)
This paper explores the effects of cause-related marketing campaigns that require participation and effort from the consumer, a campaign element that has received little research attention. We examine the effects of effort ...
47th Annual Convocation (2012)
(Indian Institute of Management Ahmedabad, 2014-01-29)