Search
Now showing items 81-90 of 153
Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience
(Inderscience, 2016-07-25)
Marketing literature has identified task definitions as one of the important situational influences. However, existing definitions of planned and emergency shopping situations are driven from practitioners' perspective and ...
Modelling situational factors in variety seeking behaviour: a conceptual approach
(Inderscience, 2016-08-21)
The importance of situational factors in variety seeking behaviour of consumers has been acknowledged in marketing literature. However, this paper is potentially the first to attempt to explicitly model situational factors ...
Swiss Roll (B): A Teaching Note
(Indian Institute of Management Ahmedabad, 2016-07-07)
Making business dispute resolution easy in India: Arbitration clause needs to be taken seriously
(Journal on Corporate Law & Governance, 2016)
Modelling challenges for making socio-ecological systems climate and community resilient
(IIM Ahmedabad, 2016-05)
Chemistry looks to the future at Innovassynth
(Emerald, 2016-11)
Swiss Roll (B)
(Indian Institute of Management Ahmedabad, 2016-07-07)
In the aftermath of global financial crisis of 2008 and the ensuing capital flows into Switzerland, the Swiss National Bank (SNB) decided to peg Swiss Franc (CHF) to the Euro (EUR), and announced that it would not let CHF ...
Hundred Million Dollar Beta
(Indian Institute of Management Ahmedabad, 2016-07-11)
This case is about the practical and conceptual issues involved in estimating the beta of a company for the purpose of computing the cost of capital using the CAPM (Capital Asset Pricing Model). In many applications of the ...
Grassroots innovation: minds on the margin are not marginal minds
(Penguin Random House, 2016)
A moral dilemma gripped Professor Gupta when he was invited by the Bangladeshi government to help restructure their agricultural sector in 1985. He noticed how the marginalized farmers were being paid poorly for their ...