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Home to IIMA: couple chases entrepreneurial dreams
(2016-04-26)
Impact Of Bundle Forms On Change In Consumers’ Internal Reference Price (IRP) Of Bundle Components
(2016)
Consumers’ internal reference price (IRP) is an internal standard against which observed prices are compared. Promotions on individual products lead to change (reduction) in consumers’ IRP leading to lower purchase of ...
Why IIT Dharwad can't get Infosys' support
(Business Standard, 2016-07-13)
Impact of Overlapping Price Ranges on Psychological Price Perception: Revisiting The Range Theory of Pricing
(2016)
The context in which a product is seen has an impact on the behavior of consumers. Specifically the impact of the context provided by the most and least extreme values, i.e., the range of stimuli presented has been well ...
From dejection to elation for 18 IIMA students
(2016-06-23)
Autonomy concern holds up IIM bill
(2016-06-29)
If we had maintained the momentum of 1991, we could have achieved much more
(The Indian Express, 2016-07-05)
IIM-A alumni association holds global event in Manhattan
(Times of India, Ahmedabad, 2016-07-23)
Share of non-engineers rise in new PGP batch at IIM-A
(Business Standard, 2016-07-14)