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Now showing items 11-20 of 20
The four eras of “marketing” in twentieth century India
(Emerald, 2018)
Purpose – The purpose of this study is to understand the evolution of “marketing” in the public and
corporate discourse of twentieth-century India.
Design/methodology/approach – The paper draws its inferences from an ...
Mass migration from rural India: A restudy of Kunkeri village in Konkan, Maharashtra, 1961-1987-2017
(Sage, 2018)
This article examines a particular village—Kunkeri—in Konkan, Maharashtra, characterized by persistent mass outmigration for over five decades, by combining a field study in 2017 with detailed ethnographic and statistical ...
Stitching infrastructures to facilitate telemedicine for low-resource environments
(ACM, 2018)
Telemedicine can potentially transform healthcare delivery in
low-resource environments by enabling extension of medical knowledge to remote locations, thus enhancing the efficiency and effectiveness of the larger healthcare ...
Post-adoption experience of hybrid rice in India: farmers’ satisfaction and willingness to grow
(Agricultural Economics Research Association, 2018)
Through this study we try to understand the post-adoption experiences of hybrid rice technology of the Indian farmers and its influences on their level of satisfaction, as well as their willingness to continue with the use ...
Reforming agricultural markets in India: A tale of two model acts
(Economic and political weekly, 2018)
The union Ministry of Agriculture and Farmers’ Welfare
had prescribed a model Agricultural Produce Marketing
Committee Act in 2003. The state-level adoption of the
act has been tardy and varied in terms of both ...
Smart beta strategies theoretical vs real world alpha
(Indian Institute of Management Ahmedabad, 2018)
There have been significant studies and evidence that Smart Beta strategies can outperform the market capitalization-based indices in the long run. Smart Beta investment offers the investors the benefits of passive strategy ...
Moving towards a super-app for India: what it takes to be a one stop solution for an Indian netizen
(Indian Institute of Management Ahmedabad, 2018)
The world of e-commerce strategy, especially in India, is going through a massive upheaval. Be
it the rise of the mobile as the primary device or the rising need of personalization, e-commerce
giants are scrambling to ...
Abuse on online labour markets: targets’ coping, powerand control
(Emerald, 2018)
Purpose–The purpose of this paper is to report a study of targets’ experiences of cyber bullying on online labour markets (OLMs). In addition to highlighting the link between targets’ coping and power and control,the paper ...
Exploring Linkages between Industrial Innovation and Public Policy: Challenges and Opportunities
(SAGE Publications Ltd, 2018)