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Now showing items 11-20 of 38
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
(Journal of Business Research, 2019-06)
Although there has been recent interest in the measurement of advertising-evoked nostalgia, the dimensionality and generalizability of the related scales are restricted to the national/cultural boundaries of Western nations. ...
Digitization of financial services: payments and alternative lending in India a deep dive
(Indian Institute of Management Ahmedabad, 2019)
Technology has had and continues to have a profound impact on provision of financial services the world over, and India is no different. A combination of demographic advantages, favourable regulatory mechanisms, enabling ...
Religious differences in education of women in India: why Muslim women show a divergent trend?: a quantitative analysis
(Indian Institute of Management Ahmedabad, 2019)
We undertook this project to learn about the status of Muslim girls’ education. The group was selected primarily to understand the effects of intersectionality through gender and religion. When we looked at the data, we ...
A comprehensive study of public housing in India
(Indian Institute of Management Ahmedabad, 2019)
In India the current housing conditions are rooted in the post-independence era of housing policies. The government initially focused its effort on facilitation of industrial activities to foster production of goods and ...
An enquiry into the nature of relationship between private investment and interest rate in India
(Indian Institute of Management Ahmedabad, 2019)
The debate over what is the optimal level of interest rate for the Indian Economy is one which has not been talked about much but has come to capture the imagination of policymakers, academicians and the corporates in ...
Ayushman Bharat: have the benefits of healthcare cost reductions been actually realized?
(Indian Institute of Management Ahmedabad, 2019)
The Ayushman Bharat scheme was launched by the Government of India on September 23, 2018 with the aim of providing roughly 110 million poor or vulnerable Indian families healthcare coverage up to Rs. 500,000 per year. Under ...
Socially conscious advertising: examining its effectiveness in the Indian context
(Indian Institute of Management Ahmedabad, 2019)
This study aims to explore which aspects of a socially conscious advertisement lead to a successful cause-based connect with the customer, or alternately ends up stirring anger or protest, in the Indian context. The factors ...
Growth strategies for a theatre company in India
(Indian Institute of Management Ahmedabad, 2019)
Theatre and India have unbroken ties of over two thousand years. Ancient India produced its own encyclopedic manual on theatre called Natyashastra which guided performances for centuries to come. While the first millennium ...
Start up activities in India: trends and sector analysis
(Indian Institute of Management Ahmedabad, 2019)
India has been successful in creating a robust startup ecosystem. With the cheap availability of labor and rapid advancement in technology, there has been a tremendous demand for tech startups. In addition to this, government ...
In custody: exploration of state-run child protection homes and shelters
(Indian Institute of Management Ahmedabad, 2019)
The Indian Government funds multiple orphanages, juvenile homes, short stay and shelter homes all across the country for homeless girls, women, boys and juveniles in conflict with law. These are some of the most vulnerable ...