Search
Now showing items 901-910 of 1005
Preliminary study for upscaling fish economy in Kanyakumari by developing homestead based business models
(Indian Institute of Management Ahmedabad, 2020)
Fishing is a very important part of the Indian economy, contributing ₹1.3 Lakh Crore to Gross Value Added (GVA) in 2018. The total production of fish in India in 2017-18 is 12.6M metric tons with Tamil Nadu producing around ...
Study of section 29A of insolvency and bankruptcy code on the eligibility of resolution applicants
(Indian Institute of Management Ahmedabad, 2020)
The Insolvency and Bankruptcy Code was introduced in India on 11th May 2016 to resolve India's growing NPAs. It is celebrated as one of the most extensive insolvency reforms in Indian economic history, whereby it aimed at ...
Profiling customers through personality theory to design appropriate communication
(Indian Institute of Management Ahmedabad, 2020)
Consumer behavior is directly influenced by an individual’s personality. Consumers with different personalities and behaviors respond differently to market offerings and marketing communication. Hence, it is important to ...
Spotify ads: a blunder or a genius?
(Indian Institute of Management Ahmedabad, 2020)
Spotify, since its inception in 2006, has grown into a household name. It boasts over 345 Million MAUs in 2021 and is present in over 170 countries. Spotify has arguably changed the way people consume music and can be ...
Framework for prioritizing the Indian cities based on their readiness for e-rickshaw
(Indian Institute of Management Ahmedabad, 2020)
To develop a framework for prioritizing the Indian cities based on their readiness for e-rickshaw as a low-cost last-mile means of mobility. This would enable businesses in the three-wheeler electric mobility space to make ...
Media literacy curriculum
(Indian Institute of Management Ahmedabad, 2020)
This project aims to design a media literacy curriculum for Indian schools to counter the problems created by misinformation and fake news.
Interactive entertainment against home entertainment
(Indian Institute of Management Ahmedabad, 2020)
The last decade has witnessed a paradigm shift in the entertainment sector, GTA 5 the flagship title of Rockstar games a Santa Monica based studio launched in 2013 was awarded the highest grossing entertainment product of ...
Analysis of the impact of remote working on employee well-being and productivity
(Indian Institute of Management Ahmedabad, 2020)
The COVID-19 pandemic of 2020 was a black swan event. Radical disruptions occurred in most spheres of life, including the workplace. Organizations, faced with challenges of maintaining business continuity amidst public ...
WhiteHat Jr: advertisement and communication through an ethical lens
(Indian Institute of Management Ahmedabad, 2020)
The Indian ed-tech story is nothing less than an exciting thriller. While businesses across industries have struggled due to the pandemic-induced lockdowns, the ed-tech sector has grown strength-to-strength. National ...
Impact of covid-19 on global supply chain with special reference to the Indian
(Indian Institute of Management Ahmedabad, 2020)
COVID-19, caused by SARS-CoV-2, emerged first during December 2019 in Wuhan, China and then gradually spread to regions all over the world leading to its declaration as a Pandemic by the WHO on 11 March 2020. Individuals ...