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Now showing items 31-40 of 56
How does the adoption of digital payment technologies influence unorganized retailers' performance? an investigation in an emerging market
(Springer Science + Business Media, 2021-03-30)
Unorganized retail dominates the retail landscape across emerging markets (EMs) and is undergoing rapid digitalization. However, the extant literature has not explored the impact of digital payment system adoption on ...
Reinventing the universal structure of human values: development of a new holistic values scale to measure Indian values
(SAGE Publications, 2021-04-21)
This article investigates the universal values scale, Schwartz Value Survey (SVS) for its applicability to measure cultural context-specific values. The study establishes a need to construct a new scale by identifying and ...
How implicit self-theories and dual-brand personalities enhance word of mouth
(Emerald Publishing, 2021-01-11)
Purpose
Consumers subscribe to different mindsets or implicit theories of personality malleability, namely, fixed and growth mindsets. This study aims to investigate how and why consumers’ mindsets can influence their ...
Psychometric properties and correlates of precarious manhood beliefs in 62 nations
(SAGE Publications, 2021-03-04)
Precarious manhood beliefs portray manhood, relative to womanhood, as a social status that is hard to earn, easy to lose, and proven via public action. Here, we present cross-cultural data on a brief measure of precarious ...
Combining lifelines to thrive: a stage-based need fulfilment network of international assignees
(Emerald Publishing, 2021-03-11)
Purpose
The paper tries to understand the needs of the international assignees across the different stages of expatriation and how different developers in the professional and non-professional sphere render support and ...
Global value chains and intermediaries in multi-stakeholder initiatives in Pakistan and India
(Wiley-Blackwell, 2021-04-14)
In this article, we analyse the role of regulatory intermediaries of the Better Cotton Initiative, a multi-stakeholder initiative (MSI) in the global cotton value chain, with a regional focus on India and Pakistan. We ...
Chief marketing officers' discretion and firms' internationalization: an empirical investigation
(Palgrave Macmillan, 2021-01-04)
The role of key individuals, such as the chief marketing officer (CMO), in the internationalization process has largely been ignored in the international business literature. Given the importance of the CMO in internationalization ...
The necropolitics of neoliberal state response to the Covid-19 pandemic in India
(SAGE Publications, 2021-05-29)
We draw from the experience of the Covid-19 pandemic in India to outline that the neoliberal consolidation of the state is enabled by precariousness, violence, and inequality in overlapping planes of marginality. The ...
Analysis and impact of COVID-19 disclosures: is IT-services different from others?
(Emerald Publishing, 2021-10-26)
Purpose
There is ambiguity regarding whether coronavirus disease 2019 (COVID-19) is a boon or bane for the IT services industry. On the one hand, it has created opportunities, especially with the growth of collaborative ...
Impact of gendered participation in market-linked value-chains on economic outcomes: evidence from India
(Elsevier, 2021-08-09)
We combine the results of a laboratory experiment and survey of agricultural households to estimate the welfare impacts of a market-based intervention with links to value-chain. We investigate whether increased participation ...