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Now showing items 11-20 of 50
Saath - A Social Enterprise
(2011-05-09)
Getit: Managing the Salesforce in Changing Times
(Indian Institute of Management, Ahmedabad, 2014)
The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who ...
Villgro Innovation Marketing Private Limited: Addressing the Last Mile Delivery Problem
(Indian Institute of Management, Ahmedabad, 2013)
Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products ...
Safewithme Inc.
(Indian Institute of Management, Ahmedabad, 2014)
Safewithme Inc. (SI) is a leading manufacturer and marketer of healthcare products. Mr. Arun Jain, the Marketing Manager of SI, has received information about an upcoming trade promotion scheme by a competitor of SI. In ...
Spice Jet Big Sale Offer – Adding Spice to Air Travel
(Indian Institute of Management, Ahmedabad, 2013)
SpiceJet came out with Big Sale offer in January 2013 in which the company offered 10 lakh air tickets for Rs. 2013 to travellers in Indian domestic civil aviation market. The promotion, aimed at increasing passenger load ...
Adoption of sensor based communication for mobile marketing in India
(Emerald Group Publishing Ltd., 2016)
Purpose – This paper aims to explain the applications of sensor-based communication in mobile marketing and how understanding its fast growth is important for marketers. Design/methodology/approach – The paper draws from ...
Private label brand choice dynamics: logit model involving demographic and psychographic variables
(South Asian Journal of Management, 2014)
Research on private label brands started with focus on explaining the choice of private label brands by simple demographics variables which later expanded into work on attitudinal and behavioral characteristics of customers. ...
Do time constraint and emergency purchase situation exert same influence on shopping? a study under haptic touch influence
(Elsevier Ltd, 2016)
Marketing literature has identified emergency purchase situation and time constraint as important situational influences. However, both of them are often equated with each other as both require shopping to be done in a ...
Will you buy if others touch it? Evaluation of products touched by others during shopping
(Indian Institute of Management Ahmedabad, 2015)
Research on multisensory nature of consumption has highlighted importance of smell, taste, and touch during product evaluation and subsequent purchase decisions. While sensory cues have a role to play in evaluation of ...
The role of haptic touch on product evaluation in different shopping situations
(2011)
Human beings are credited with five senses i.e. vision, audition, smell, taste, and touch. The sensory evaluation process, the evaluation process involving senses, (Martinez, 2007) is utilized by us for evaluation and usage ...