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Online promotions: exploring the emerging opportunity in Indian market
(Indian Institute of Management , Ahmedabad, 2014)
Online promotion has been employed by e-marketers to influence the shoppers during online shopping. In recent years, it has emerged as one of the promising tool in marketer’s arsenal to sway potential customers in Indian ...
Paytm: The Lucky Lifafa Campaign
(Indian Institute of Management Ahmedabad, 2019-05-30)
The Indian digital payment market was estimated to grow to around USD 700 billion - USD 1 trillion by 2022. A number of players had entered the market to challenge Paytm which aimed to maintain its prominent position in ...
Paytm: The Lucky Lifafa Campaign: A Teaching Note
(Indian Institute of Management Ahmedabad, 2019-05-30)
Discriminant Analysis: A Manager's Guide
(Indian Institute of Management Ahmedabad, 2017-06-01)
This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by ...
BigBasket.Com: Redefining the Business Model
(Indian Institute of Management Ahmedabad, 2017-07-28)
BigBasket.com had emerged as one of the major players in highly competitive Indian online grocery retailing market by employing inventory based model. On 22 March 2016, Big Basket had secured Series D funding worth USD 150 ...
BigBasket.Com: Redefining the Business Model: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-07-28)
BloombergQuint: Growing Users with WhatsApp
(Indian Institute of Management Ahmedabad, 2019-03-13)
BloombergQuint (BQ) was started as a collaboration between Quintillion Media (QM) and Bloomberg in April 2016. In the competitive landscape of business news broadcasters in India, it started by providing stock updates, ...
BloombergQuint: Growing Users with WhatsApp: A Teaching Note
(Indian Institute of Management Ahmedabad, 2019-03-13)
The redBus in Saga: Managing the Start-up Acquisition Phase
(Indian Institute of Management Ahmedabad, 2016-08-10)
In June 2013 the bus ticketing website redbus.in was acquired by the Ibibo Group, a subsidiary of South Africa based internet and media firm Naspers Ltd, for USD 135 million. Soon after signing the deal, Phanindra Sama - ...
"Tradition & Taste: Exploring Consumers’ Changing Attitude"
("Tradition & Taste: Exploring Consumers’ Changing Attitude: A Teaching Note", 2016-07-11)
This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens ...