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Shradhanjali.com: New Address for Memories of our Ancestors
(Indian Institute of Management Ahmedabad, 2016-10-10)
This case describes a situation in which Vivek Vyas and Vimal Popat conceive an idea to start an online obituary advertising platform while returning from a sales call. Vyas and Popat then discuss the ways to start the ...
The redBus in Saga: Managing the Start-up Acquisition Phase: A Teaching Note
(Indian Institute of Management Ahmedabad, 2016-08-11)
Shradhanjali.com: New Address for Memories of our Ancestors: A Teaching Note
(Indian Institute of Management Ahmedabad, 2016-10-10)
Neons Fashion LLP (A): A Small Seller on Amazon Marketplace
(Indian Institute of Management Ahmedabad, 2019-10-07)
Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion ...
Neons Fashion LLP (B): The Setbacks
(Indian Institute of Management Ahmedabad, 2019-10-07)
Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion ...
Neons Fashion LLP (A) and (B): A Teaching Note
(2019-10-07)
"Tradition & Taste: Exploring Consumers’ Changing Attitude: A Teaching Note"
(Indian Institute of Management Ahmedabad, 2016-07-11)
COVID-19: managing India's economy in challenging times
(Indian Institute of Management Ahmedabad, 2019)
The outbreak of COVID-19 was reported first by China on December 31st, 2019. By March 11th, WHO had declared it a pandemic. The responses of countries worldwide have varied from scaling up the health facilities, widening ...
Q-Connect: Reaching Rural Customers with Assam Mobile Theatre
(SAGE Publications Ltd, 2017)
Realigning Business Strategy to Cater to Customers with Disability (CwD) in the Indian Context
(SAGE Publications Ltd, 2015)