Search
Now showing items 11-12 of 12
To understand the relation between celebrity capital life cycle and food product life cycle & its effect on consumer perception
(Indian Institute of Management Ahmedabad, 2020)
Food & Beverage industry players have known to come up with innovative advertisement ideas to attract consumers in the competitive market. They communicate their product and brand value through innovative ads using ...
Understanding the impact on customer engagement with ad sequences
(Indian Institute of Management Ahmedabad, 2022)
The project will focus on whether the placement of the ad does really matter for the marketers or if it is just the marketers accepting whatever slot based on the auctions. If the placement of the ad matters due to product ...