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Now showing items 1-10 of 38
Advertising claims, expectation fulfilment and product evaluation
(2010-07-27)
Consumerism movements like 'Truth in Advertising' have prompted formulation of legal and other public policy measures to regulate deceptive advertising. While a great deal of effort has gone into evolving mechanisms to ...
Creative approaches in advertising in India in the early nineties what criteria
(2010-03-25)
The paper developed while exploring the anomaly that the best adjusted creatives are not necessarily the best performers, despite uniformity in other marketing inputs. It examines (1) current trends in creative approaches, ...
Development of a model to determine the sales response to advertising
(Indian Institute of Management Ahmedabad, 2000)
Impact of simultaneous multiple brand introduction on an individual consumer's consideration set
(Indian Institute of Management, Ahmedabad, 1998)
A survey of advertising themes in 1970's
(2010-03-14)
Advertising is a reflection of the total environment of the society; hence advertisers are expected to respond to the changing needs and expectations of their potential audience. To find out the changing trend of themes, ...
Divya Bhaskar
(2010-09-03)
Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely ...
Effectivness of an advertising compaign for the 'Dairy Fresh Brand' of ice cream and the phenomenon of cross shopping between multiple brands of icecream marketed by Vadilal Enterprises Limited
(Indian Institute of Management (Ahmedabad), 1989)
Commodity brands: a study of Buyer's perceptions about product attributes
(Indian Institute of Management, Ahmedabad, 2000-03-22)
Marketing expert system: An application to media planning
(Indian Institute of Management Ahmedabad, 1990)
Cost and reach of various media vehicles in rural Gujarat
(Indian Institute of Management, Ahmedabad, 1994)