Search
Now showing items 11-20 of 34
Lubol India Limited (A)
(2010-08-13)
With complete liberalization of imports, blending, and pricing in the lubricants sector, announced by the government of India in the early 1990s, Lubol Petroleum Inc (USA) (LPI) was one of numerous multinational companies, ...
Jootas India Ltd.
(2010-08-13)
Sheen Detergent
(2010-08-13)
Ashima Attires (A)
(2010-08-16)
The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, ...
Ashima Attires (B)
(2010-08-16)
Ahmedabad based Ashima Attires (AA) had just decided to launch a ready to stitch (RTS) shirting and trouser fabric brand called Icon based on recommendations made by a consulting company. The product had to be launched in ...
Konkan Railway Corporation Limited
(2010-08-16)
Konkan Railway Corporation Limited (KRC) was set up as a Public Sector company under the Ministry of Railways in July 1990 to bridge the 738 km “Konkan Gap” by providing a railway connection between Roha (150 kms South of ...
Indian Products Limited: Sheen Paste
(2010-08-17)
Jasmine: A Case Study
(2010-08-17)
In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although ...
FoodWorld (C): The Road Ahead
(2010-08-18)
In May 1996, RPG Enterprises, one of the top five Indian business houses, formally entered the nascent sector of large-scale organized food retailing with the opening of the first FoodWorld, a supermarket grocery store. ...
FoodWorld (A): Market Entry Strategy
(2010-08-18)
RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, ...