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Now showing items 31-34 of 34
Lubol India Limited - B
(2010-07-05)
Konkan railway corporation ltd.
(2000-10-13)
The Konkan Railway Corporation's project
bridging the Konkan gap between Bombay
and Mangalore has got embroiled in various
controversies—environmental, political, as
well as religious. The issue is not about the
passage ...
Effective retail promotion management: use of point of sales information resources
(2010-10-14)
The increasing availability of customers'
transaction level data at the point of sale
(POS) in electronic form in various stores
in India is opening up important arenas in
marketing analytics that can enhance ...
Brand specific associations and consumer involvement in the evaluation of brand extensions
(Indian Institute of Management Ahmedabad, 1998-12-01)
Research in the area of brand extensions has focused on the themes of simple affect transfer and category based affect transfer to explain attitude towards the extension. Subsequent research stresses the importance of ...