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Options for the fifth sector: a discussion of the workers' sector proposal
(2010-03-13)
In Lok Sabha a proposal to create a "Fifth Sector" by investing the funds accumulated under the compulsory deposit scheme (CDS). In the proposed fifth sector the government hopes to create a genuine workers sector in line ...
Consumption patterns and macromarketing : a radical perspective
(2010-03-13)
In studying the choices for consumption, marketing scholars have been almost totally occupied with a very narrow spectrum of choice, viz brand choice. This paper discusses the nature of consumption patterns and how social ...
Indian markets and marketing: the emerging perspective
(2010-03-13)
The purpose of this paper is to examine the nature and prospects of Indian markets. The paper also discusses the nature of the marketing system which has evolved to cater to these markets. Finally, the paper attempts to ...
Total performance measurement system for public enterprises: a framework
(2010-03-13)
In this paper the need for a system for total performance measurement in public enterprises is highlighted. By total performance measurement system is meant a uniform system of measuring and reporting the economic and ...
New marketing in a new environment: some thoughts on a basic restructuring
(2010-03-21)
A case is developed for some basic changes in the conceptual repertoire of the marketing discipline in view of the changes in the economic and social environment in India today. It is argued that the adaptation of existing ...
Patterns of MRTPC judgements
(2010-03-13)
In its report submitted in 1964, the Mahalanobis committee on distribution of income and levels of living found some evidence to the effect that industrial planning had been responsible for an increase in income disparities. ...
Strategy model for export marketing
(2010-03-18)
Marketing planning for exports may be suboptimal if the product-market strategy itself is not maximally effective. In this paper, a method is developed for choosing an appropriate product-market strategy, given the relative ...
Does futurology have a future in India?
(2010-07-27)
A population growth rate of around 2 per cent per annum being the one certainty of India's future, predictions have varied between Malthusian nightmares and blissful utopias. The methods used for arriving at these conclusions ...
Formulating public policy for distribution of essential goods: an analytical approach
(2010-03-21)
Public Policy concerning distribution of essential goods of mass consumption has assumed critical importance in several developing countries. In India, such policies have generally been reactive, in response to exigencies ...
Preliminary report on marketing theory and its relationship to social enterprises
(2010-07-27)
This paper is a review and critique simultaneously of marketing theory and social enterprise marketing. The scope, structure and aims of marketing theory are examined. It is shown that many structural weaknesses of the ...