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Marketing planning in a social enterprises: a conceptual approach
(1975-06-21)
All the consumption needs of one-third of the world's consumers are
satisfied by social enterprises. Some of the consumption needs of the
rest of the two-thirds of the world's consumers are satisfied by social
enterprises. ...
Consumption patterns and macro marketing: a radical perspective
(1977-09-21)
Patterns of consumption in a society are shaped by choices made at the levels of
production (what to produce[l]), distribution (how to allocate the products within
society), information dissemination (how is the existence ...
A Study of Textile Distribution in India
(2010-04-26)