Search
Now showing items 11-15 of 15
Marketing planning in a social enterprises: a conceptual approach
(1975-06-21)
All the consumption needs of one-third of the world's consumers are
satisfied by social enterprises. Some of the consumption needs of the
rest of the two-thirds of the world's consumers are satisfied by social
enterprises. ...
Personality trait theory and consumer behaviour
(1978-04-21)
An empirical study was conducted to test the relevance
of personality trait theory in the Indian context. The
objective was to define the scope of personality trait
theory for research and marketing strategy by ...
Indian Product Limited (A1): Preparing a Research Plan
(2008)
The case briefly describes the situation of a leading company and the industry structure in the Small Pack Refined Oil (SPRO) market in Indian. The case describes the process of developing four concepts for assessing the ...