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Now showing items 31-40 of 45
Moving towards a super-app for India: what it takes to be a one stop solution for an Indian netizen
(Indian Institute of Management Ahmedabad, 2018)
The world of e-commerce strategy, especially in India, is going through a massive upheaval. Be
it the rise of the mobile as the primary device or the rising need of personalization, e-commerce
giants are scrambling to ...
Amazon v/s flipkart – the ‘nash’ way
(Indian Institute of Management Ahmedabad, 2018)
The purpose of this study is to study the different strategies deployed by Amazon and Flipkart in the E-commerce market and analyzing those moves in the game theory context. The study then introduces some modifications of ...
B.H.I.M. app end to end technology ecosystem analysis: a product management perspective
(Indian Institute of Management Ahmedabad, 2017)
With the technological improvements, people are using net banking, payment wallets like
Paytm, Free Charge, etc. for making transactions rather than going directly going to the bank.
BHIM is one such app, which has good ...
Personalisation of e-commerce checkout donations
(Indian Institute of Management Ahmedabad, 2020)
How can donor behaviour be influenced through principles of psychology and behavioural economics? This paper develops a mathematical model to determine the willingness to donate online which is influenced by several factors, ...
Study on content driven creative marketing: modern methods of user engagement
(Indian Institute of Management Ahmedabad, 2020)
You are bound to come across promoted content or “ads” if you use any of the social media platforms be it Facebook, Instagram, Twitter, YouTube, etc. The content is subtly pushed in between the non-promoted organic content ...
Product return in e-commerce: examining the marketing contingencies for emerging markets
(Indian Institute of Management Ahmedabad, 2020)
In recent years, e-commerce has changed how shopping was done in India. Increased penetration of mobile phones and internet systems has supported this e-commerce boom to a great extent. Even though the picture looks ...
Performance analysis of batching decisions in waveless order release environments for e-commerce stock-to-picker order fulfillment
(International Transactions in Operational Research, 2020-12-14)
Warehouse automation is increasingly adopted to manage throughput fluctuations in e-commerce order fulfillment. This work develops queuing network models and solution methodologies for performance analysis of a stock-to-picker ...
Exploitation of impulsive buying behaviour of credit card users by e-commerce platforms
(Indian Institute of Management Ahmedabad, 2020)
In the recent times, with emergence of the era of online medium, there have been multiple instances of over-spending and buying items which were not necessary to be bought at that point of time. This compelled and unplanned ...
Country wide animosity for foreign goods: an exploratory study
(Indian Institute of Management Ahmedabad, 2021-09-07)
Ethnocentrism and animosity play a significant role in the purchase decision of the consumer. Ethnocentrism is the perception of people regarding other cultures based on their experiences of their own culture. At the same ...
Improving effectiveness of chatbots for e-commerce marketplaces
(Indian Institute of Management Ahmedabad, 2021-12-14)
Shoppers are increasingly buying at online marketplaces like Amazon, Flipkart, Paytm Mall, Tata CliQ, etc. With growing demand, the ability of a platform to help a customer in deciding what to buy (pre-purchase), how to ...