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Now showing items 111-120 of 166
Discourse and perspectives on muslims in India: has the Sachar committee report made a difference?
(Melbourne University Press, 2016)
Inclusive food value chains in India: evidence and drivers
(Academic Foundation, 2016)
Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian context
(International Journal of Indian Culture and Business Management, 2016)
Celebrity endorsement is a big market in India and continues to grow bigger. However, in spite of prevalent use of celebrities for endorsement, not all celebrity endorsements have been successful. The list of unsuccessful ...
India: a paradoxical context for workplace bullying
(Routledge, 2016-01)
Enter all infosec solutions: growing an ethical hacking business
(Ivey Publishing, 2014)
An ethical hacker had recently started his entrepreneurial venture, EnterAll InfoSec Solutions. A technologist who believed that “ethical hacking” had huge market potential, he and his partner were searching for a business ...
Justice theroy and intention to quit: a case study of IT/ITES and BFSI employees in India
(Indian Journal of Industrial Relations, 2015-07)
The debate of fair treatment and justice originates from the notion of social justice. Even though fair treatment may be implemented in the organizations, the employees may perceive that they are not being treated fairly ...
State of marketing analytics in India: prospects and potential challenges
(Indian Institute of Management Ahmedabad, 2014)
The paper provides an overview of the state of the Marketing Analytics practice in India today, its contribution and its possible challenges for future growth. A diverse set of practitioners from multiple sectors of ...
Moving to opportunity or isolation? network effects of a slum relocation program in India
(Indian Institute of Management Ahmedabad, 2014)
A housing lottery in a large Indian city provided 110 out of 497 participants the opportunity to move out of a slum and into improved housing on the city's periphery. Fourteen years after housing assignment, relative to ...
The legal structure and framework of luxury goods market in India: competitive or restrictive growth?
(Indian Institute of Management Ahmedabad, 2015)
It has been evident from our long human history that luxury has been present in one or other form of consumption practices and that the luxury goods have existed for ages, dating back to Roman times, where luxuries such ...
Financial literacy among working young in urban India
(2013-11-26)
The paper reports investigation of a study on the influence of various socio-demographic factors on
different dimensions of financial literacy among the working young in urban India. While the influence of
several factors ...