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Now showing items 111-120 of 331
Marketing of processed food products in Gujarat : a case study of Vadilal
(Indian Institute of Management, Ahmedabad, 1996)
India's trade with EU in agricultural commodities: trends and prospects
(Indian Institute of Management, Ahmedabad, 1997)
Global competitiveness of Indian ginger
(Indian Institute of Management, Ahmedabad, 1998)
Price discount framings on product bundles with shipping surcharges in the Indian market: examining the weighted-additive and reference-dependent models
(Emerald Group Publishing Limited, 2015)
The purpose of this paper is to study how consumers process price frames of product bundles (product plus surcharge) and discount offers to weigh contentious positions between the weighted-additive and the reference-dependent ...
Venture capital in india: an entrepreneur's perspective
(Indian Institute of Management, Ahmedabad, 1996)
Strategic orientations and innovation in resource-constrained SMEs of an emerging economy
(SAGE Publications, 2015)
While previous research has explored the linkages of strategic orientations and innovation for large businesses of developed economies, relatively little is known about these linkages for SMEs of emerging economies. To ...
Appraisal of the critical determinants in evaluating strategic alternatives for business development in India
(Indian Institute of Management, Ahmedabad, 1993)
Commercial paper in India - Prospects and Problems
(Indian Institute of Management, Ahmedabad, 1989)
Study of debt market instruments
(Indian Institute of Management, Ahmedabad, 1997)
Investigating Drivers of Loyalty: A Case of Rural Retail Banks in India
(Indian Institute of Management Ahmedabad, 2013)
The aim of the present study is to explore customer’s perceived service quality and also attempts to determine the most significant predictor of customer loyalty. It also aims at developing a comprehensive model by integrating ...