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ISGEC (B): Product Adaptation and Pricing
(2010-08-11)
The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia ...
ISGEC (A): Early Initiatives
(2010-08-11)
The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in ...
Maruti Udyog Limited: International Marketing
(2010-08-16)
The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international ...
A-One Starch Products Limited (A)
(2010-08-17)
A-One Starch Products Limited established in the late thirties, member of a large business group, manufactures starch and its derivatives for many diverse industries, and is the acknowledged industry leader for its ...
A One Starch Products Limited (B): Marketing Planning for Liquid Glucose
(2010-08-17)
A-One Starch Products Limited, established in the 1930s, is a leading manufacturer of startch and its derivatives. It was a leader industry for its technology and product quality. Gluco-One, the liquid glucose brand of ...
Core Healthcare Limited (A)
(2010-08-20)
This case describes the process of international market selection. Two frameworks – Kotler’s Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. ...
Core Healthcare Limited (B)
(2010-08-20)
This case describes the comments of the Vice President, International Division, on the process and proposed recommendations on international marketing strategy for Core Healthcare Limited.
TI Cycles: New Product Strategy (C)
(2010-08-25)
This case describes the processes used for developing an innovative offer, geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used ...
Cosmo Films Limited: Operations at Aurangabad (B)
(2010-08-25)
This case describes the steps taken by the top management of Cosmo Films Limited, a company in the business of packing films, in enhancing the effectiveness of operations at Waluj and affecting a turnaround. It provides ...
TI Cycles: Corporate Strategy (B)
(2010-08-25)
This case describes the initiatives of Ramkumar, Vice President of TI Cycles, and the corporate management of Tube Investments of India Limited to turn around the organization and create a platform for future growth. ...