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Now showing items 81-90 of 93
MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)
Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology ...
MakeMyTrip: 2013(C): Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)
Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief ...
GEF India Private Limited: January 2011: Defining Market Research Problem: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-01-19)
GEF India Private Limited 2010: Launching a New Brand of Edible Oil: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-01-03)
MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-10-13)
MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-10-13)
MakeMyTrip: 2013(C): Redesigning the Home Page: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-10-13)
HPCL: Selecting New Outlet
(2010-08-27)
HPCL: Dealer Profitability
(2010-08-27)
Kemp's Corner Filling Station: Resolving Ownership Conflict
(2010-09-03)
This case describes a complex situation of a Benami Dealer that Sales Officers frequently face in their roles. The case describes the background of the situation and leaves it open to the class to generate options and make ...