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Now showing items 11-18 of 18
Note on Experiential Marketing
(2011-05-06)
99acres.com: Designing an Online Offering
(2011-05-06)
Hedonism and culture: impact on shopping behaviour - a research agenda
(2007-11-02)
Increasingly consumer shopping behaviour is being seen from the holistic perspective of the
entire shopping experience. The holistic view requires a retailer to focus on the shopper
experience with the store. Thus the ...
Impact of initial trust image on shopper trust and patronage intentions: a study of young male apparel shoppers in India
(2010-05-03)
The purpose of this paper is to examine the role of “initial” store image in a new store.
Existing research affords limited explanation of how shopper trust in store is formed prior to store
visits and regarding the ...
Trust and shopper patronage intentions: impact of congruity in store-shopper relationships
(2007)
This study develops a Value-Congruity model of Trust for understanding how shopper trust builds in a store and how shopper patronage intentions are impacted at different levels of store-shopper relationship quality. The ...