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Now showing items 41-50 of 54
An empirical analysis of different types of consumer promotions in Indian market
(2005-10-27)
An empirical analysis of different types of consumer promotions in Indian market place from 1996 to 2003. The different promotions include free gift offers, price
offs, extra product offers, exchange offers, buy-more-and-save ...
Determinants of B2B salesperson’s performance: a review and synthesis of literature
(2010-01-15)
Review articles on B2B salespersons’ performance in the recent past have been limited. This paper seeks to provide a review, focusing on
the conceptualizations of the salespersons’ performance construct, and its determinants, ...
Impact of initial trust image on shopper trust and patronage intentions: a study of young male apparel shoppers in India
(2010-05-03)
The purpose of this paper is to examine the role of “initial” store image in a new store.
Existing research affords limited explanation of how shopper trust in store is formed prior to store
visits and regarding the ...
A study of the evolution of nature and narration of brands in an emerging market
(Indian Institute of Management Ahmedabad, 2017-05-23)
Brands evolve over time as a result of factors that facilitate or force. Such changes could, firstly, be the result of changes in the operating environment, such as changes in either consumer-related aspects like consumer ...
Torrent Group
(2010-08-17)
Torrent Pharmaceuticals Limited
(2010-08-19)
The case describes the strategy formulation and implementation issues facing the top management of Torrent Pharmaceuticals Limited. In 1998, the company was among the top five pharmaceuticals companies in India. Significant ...