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Now showing items 11-15 of 15
The challenge of net based promotions
(2003-07-19)
Indian gamers' recall, recognition, and perceptions of in‐game placements
(2009-05-03)
Purpose – The purpose of this paper is to examine the effect of in-game placements on the explicit
memory of Indian gamers and understand their attitude towards this form of communication. It
attempts to find out whether ...
Intention to participate in cause related marketing: influence of cause
(Indian Institute of Management Ahmedabad, 2016-03)
The most widely accepted definition for CRM is provided by Varadarajan and Menon (1988) and it defines CRM as “a process of formulating and implementing marketing activities that are characterized by an offer from the firm ...
Cause related marketing - an Indian overview
(Indian Institute of Management, Ahmedabad, 2014)
The Indian market has witnessed all types of organizations ranging from national to multinational to regional as well as local adopting cause related marketing (CRM) practice since the late nineties. They started partnering ...