Search
Now showing items 131-140 of 196
Relationship of prior product knowledge to pre-purchase information search ;a motivation theory approach
(2005)
Understanding the consumer information search process plays a pivotal role in key strategic managerial decision areas such as communications planning and new product introduction. This study examined the process by which ...
Peeping into human mind for gen next marketing ideas
(Times of India, 2018-06-19)
Market for mortage backed securities in India
(Indian Institute of Management Ahmedabad, 2003)
Takeover of Hutch by Vodafone: an analysis of brand re-positioning
(Indian Institute of Management Ahmedabad, 2008)
Evaluation of growth strategy of Zydus Cadila
(Indian Institute of Management Ahmedabad, 2004)
Identification and implementation of CRM strategies for eRetailing businesses in India
(Indian Institute of Management Ahmedabad, 2003)
Marketing of fresh water fishes in India
(2010-03-23)
In this paper an attempt has been made to analyse the marketing patter (use flows, physical flows, channel flows and fisherman's share in consumer rupee) of fresh water fishes and to summarize the key area for action to ...
Market Structure Development in Bihar
(2010-08-13)
Ram Prakas Marketing Concept
(2010-08-18)