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Now showing items 121-130 of 205
Marketing in the World of High-Tech and Innovation (MMWHTI) (2014-15) (Mid-Term)
(Indian Institute of Management, Ahmedabad, 2014)
Financial Market and Financial Instruments
(2010-05-12)
Marketing is all about the moments of truth
(2016-06-27)
Marketing conclave at IIM-A
(2014-09-18)
Trust and shopper patronage intentions: impact of congruity in store-shopper relationships
(2007)
This study develops a Value-Congruity model of Trust for understanding how shopper trust builds in a store and how shopper patronage intentions are impacted at different levels of store-shopper relationship quality. The ...